Google Arts & Culture |
San Antonio
The First Texas City Featured on a Global Cultural Heritage Platform
Content strategy, editorial development, stakeholder management
Overview
When Google Arts & Culture approached Visit San Antonio about joining the platform, there was no existing playbook, no prior Texas partner to model the process after, and no internal team dedicated to museum-grade digital exhibit content.
I led it from the first conversation through the public launch.
The Project
Over a six-month collaboration, I led development and coordination of a multi-exhibit digital collection spanning six distinct cultural themes: Military City USA, the River Walk, UNESCO Creative City of Gastronomy, Historic Market Square, public art and World Heritage sites, and the city's broader arts and culture initiatives.
Each exhibit required sourcing and rights-clearing original photography, coordinating contributors and institutional stakeholders across the city, and maintaining a consistent editorial voice across content built for a national platform audience — not just a hometown one.
What I Led
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Wrote and structured exhibit content across multiple cultural themes
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Sourced photography and managed rights and permissions with photographers and partners
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Coordinated content collection across institutional stakeholders and contributors
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Maintained editorial consistency and brand alignment across the full experience
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Partnered with Google’s team throughout development and launch execution
The Outcome
San Antonio became the seventh U.S. city, and first in Texas, featured on Google Arts & Culture, joining a global network of museums, cultural institutions, and UNESCO World Heritage sites.
The launch earned regional press coverage from the San Antonio Report and Glasstire, positioning the city alongside major cultural capitals on a platform with global reach.
Interested in how I manage high-stakes external partnerships and editorial coordination at scale? Let's talk.