Google Arts & Culture |
San Antonio
Content strategy, editorial development, stakeholder management
Overview
Led content development for San Antonio’s official presence on the Google Arts & Culture platform, managing editorial strategy, cross-organizational coordination, and asset sourcing across multiple cultural collections.
San Antonio became the seventh U.S. city featured on the platform and the first in Texas, joining a global network of museums, cultural institutions, and UNESCO sites.
The Project
Over a six-month collaboration with Google Arts & Culture, I led the development and coordination of a multi-exhibit digital collection highlighting key aspects of San Antonio’s cultural identity, including:
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Military City USA
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the River Walk
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UNESCO Creative City of Gastronomy
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Historic Market Square
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public art and World Heritage sites
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arts and culture initiatives
Each collection required coordination across multiple stakeholders, contributors, and content sources to ensure consistency, accuracy, and brand alignment.
What I Led
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Wrote and structured exhibit content across multiple cultural themes
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Sourced photography and managed rights and permissions with photographers and partners
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Coordinated content collection across institutional stakeholders and contributors
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Maintained editorial consistency and brand alignment across the full experience
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Partnered with Google’s team throughout development and launch execution
Coverage & Recognition
The launch was covered by local and regional media outlets, including the San Antonio Report and Glasstire, which highlighted San Antonio as the first Texas city featured on the platform.