Visit San Antonio Mobile App
Product identification, launch strategy, stakeholder management
Overview
Visit San Antonio previously had no dedicated mobile experience for visitors planning trips or navigating the city in real time. I identified an opportunity to expand engagement beyond the website, evaluated a vendor solution through a Simpleview partnership, secured executive buy-in, and led the organization's first-ever mobile app launch.
The project introduced a new digital engagement channel designed to support travelers throughout the full visitor journey, from trip planning through on-the-ground exploration.
The Opportunity
The organization’s digital experience was heavily web-dependent, leaving no centralized mobile platform for travelers seeking real-time information, itinerary planning, or location-based discovery while visiting the city.
I identified a mobile app solution that integrated directly with the existing Simpleview CRM infrastructure, allowing content and business listings to remain dynamically updated without requiring additional manual management workflows.
What I Led
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Identified and evaluated the mobile app opportunity and vendor partnership
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Built the internal case for launch and secured executive approval
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Coordinated launch planning, stakeholder alignment, and implementation
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Managed brand alignment and launch execution across the app experience
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Oversaw integration with existing CRM-driven content infrastructure
Core User Experience Features
The app was designed to support visitors across multiple stages of the travel journey through:
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location-aware recommendations for dining, attractions, and experiences
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AI-powered itinerary planning based on traveler preferences and trip details
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integrated maps and nearby discovery tools
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in-app visitor resources and support functionality
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dynamically updated business listings powered by the Simpleview CRM
The Results
Within the first six months post-launch:
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16,000+ downloads
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763,000+ business listing pageviews
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4.9-star user rating
Interested in how I identify and build the case for new digital products? Let's talk.